It’s not enough anymore to say your bottled or canned drinks are made from the best stuff, use our Video QR Codes to take buyers on a journey through orchards, quality control and testimonials from orchard workers on a playlist. With more and more people turning their attention to what they consume, the fate of brand desirability rests on the hands of transparency. So, allow your consumers to access key information about your beverages like provenance, nutritional and geographical facts about ingredient sourcing with just one scan from their mobile devices. QR Codes are now small enough to fit as part of your existing design or, with the advent of the branded QR Code, you can adjust their colors, shape, and frame to design a new campaign around them. With a limited amount of space on bottle labels and cans, QR Codes on beverages enable you to reach customers with the technology they use. And that’s what you want your brand schemes to revolve around. To go back to Tom Daly, “within the arm’s reach of desire” is what Robert Woodruff, Coca-Cola’s president from 1923 until 1954, described the role of the company’s brand strategy. At the helm of smart labeling, QR Codes help you link consumers to product details like ingredients, manufacturer, provenance and ingredient sourcing. Tom Daly, global group director for mobile strategy and spotting trends at The Coca-Cola Company stated in 2016, “My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” In the effort to make products and their ingredients more transparent, QR Codes have risen to the occasion. QR Codes are the bridge between digital and print, yes, but they are also an alternative way to enjoy traditional marketing. So you thought digital marketing was coming to give the boot to print.
0 Comments
Leave a Reply. |